Let’s start off on the write foot.

I write ads. Sometimes they make people smile, chuckle, titter, guffaw, giggle and snicker. And sometimes (rarely, if we’re being completely honest) they make someone buy something.

I’ve worked across three countries, with brands ranging from global giants to “my cousin has a startup.” Over the years, I picked up a few awards, four cats, a dog, a parrot, a toddler, and perhaps incongruously, a suspicious number of antique swords.

Here’s the work that proves I’ve been doing something other than inhaling chocolate bars…