The Voice for Alan browser plugin replaced all mentions of the word 'refugee' with 'Alan', putting a very human face to the crisis.

The campaign commemoration Alan reached blogs, news portals and even artists.

News anchor Jessica Azar and actor Mazen, in support of the campaign, helped Alan's voice reach 4.1M+ impressions and 650K+ engagements.

Team Y&R Dubai was personally awarded a trophy by the UNHCR for our highly successful campaign.