DAMAC celebrated its 40th anniversary in 2022. To mark this monumental occasion in Dubai, a city quite used to extravagant events, we had to do something truly special. So we did.

We took over Times Square in New York City. Then we launched a massive blimp in Dubai, which shocked residents as it made its stately procession across the city. Finally, we broke a Guinness World Record for the highest altitude at which a skydiving fireworks display took place.