Dubai 30x30 Challenge
| Role | Lead Social Media Copywriter | ||
| Client | Dubai Tourism | ||
| Agency | Impact Proximity//BBDO, Dubai | ||
| Year | 2018 |
The 30X30 Fitness Challenge wanted to light the fires of change and transform Dubai into the most active city in the world. We provided the kerosene with an energetic, motivational and engaging social media campaign that got over a million people to participate in the month-long event.
