McDonald’s ‘That’s it.’
| Role | Senior Copywriter | ||
| Client | McDonald's | ||
| Agency | Leo Burnett MEA | ||
| Year | 2019 |
People had questions about the food that McDonald’s prepared, and McDonald’s had the answers. But to get people to believe us, we needed to be as transparent as possible and eschew the coporate-speak. Out with the filters. NOTHING BUT THE FACTS. That’s it.
