Developing the first car light for pedestrians.
| Role | Concept & Copywriting | ||
| Client | Honda Jordan | ||
| Project | The Green Light Project | ||
| Year | 2017 | ||
| Achievements | Lynx Awards Dubai, 2018 |
Bronze: Direct Shortlist: Innovation Shortlist: Design |
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| Cannes Lions 2017 |
Shortlist: Design |
"More than a third of all road traffic fatalities are pedestrians."
-The Jordan Times
We created a new device for Honda Jordan that links to the cars' braking systems. Whenever the driver steps on the brakes, the Green Light turns on at the front of the car, letting pedestrians know that the car is slowing down and that it is safe for them to cross. A simple solution that helped make the streets of Jordan safer for pedestrians.
