Tic Tac Gum - Amp up your freshness

Role Copywriter
Client Tic Tac Middle East
Agency Leo Burnett MEA
Year 2019
 
 
 

tALKING ABOUT tic tac tactics, HOW DO YOU PROMOTE A BRAND NEW PRODUCT THAT LOOKS IDENTICAL TO ITS MORE FAMOUS COUSIN? yOU AMP THINGS UP, SIMULTANEOUSLY DESCRIBING THE FEELING OF FRESHNESS WHILE CHALLENGING PEOPLE TO ‘THINK FRESH’ ABOUT A PRODUCT THEY KNOW AND LOVE AS WELL.