Tile Of Tolerance

Role Concept & Copywriting
Client Government of Dubai Media Office (Conceptual Work)
Agency MullenLowe MENA
Year 2021
 
 

the foundations of a new age of peace between two religions in a way that will last for millennia- in durable, beautiful and stunning marble.

Islam and Christianity are the world’s two largest religions. Combined, followers of these two Abrahamic faiths number 4.289 billion people.

The tile of tolerance is a slab of pure white marble taken from the courtyard of the Sheikh Zayed mosque, which will be exchanged with a tile from the Vatican, taken from the heart of Christianity itself.

These tiles, adorned with a plaque bearing a quote about tolerance from the Late H.H Sheikh Zayed bin Sultan al Nahyan, will be displayed prominently in the middle of both religious institutions.