Tile Of Tolerance
Role | Concept & Copywriting | ||
Client | Government of Dubai Media Office (Conceptual Work) | ||
Agency | MullenLowe MENA | ||
Year | 2021 |
the foundations of a new age of peace between two religions in a way that will last for millennia- in durable, beautiful and stunning marble.
Islam and Christianity are the world’s two largest religions. Combined, followers of these two Abrahamic faiths number 4.289 billion people.
The tile of tolerance is a slab of pure white marble taken from the courtyard of the Sheikh Zayed mosque, which will be exchanged with a tile from the Vatican, taken from the heart of Christianity itself.
These tiles, adorned with a plaque bearing a quote about tolerance from the Late H.H Sheikh Zayed bin Sultan al Nahyan, will be displayed prominently in the middle of both religious institutions.